Tgi Fridays Marketing Plan - 4980 Words

TGI FRIDAYS MARKETING PLAN Marketing BUS319 DeVry University Online Table of Contents Page Executive Summary 3 * Company History 4 Strategic Focus and Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Mission Statement 5 Goals 5 Competitive Advantage 5 Situation Analysis 6 SWOT Analysis 6 * Industry Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Competitor Analysis 7 Company Analysis 7 Customer Analysis 8 Market-Product Focus 9 Marketing and Product Objectives 9 Market-Product Grid 9 Target Markets 10 Points of Difference Positioning 10 Marketing Program 11 Product Strategy 11 Price Strategy 12 Promotion Strategy†¦show more content†¦We will introduce new play zones and portable TV’s where kids can have fun while waiting for there meal, while there parents unwind after a long day at work. Fridays will introduce meal deals which will allow an entire family to dine for one set low price. In today economic times families are looking to save every where they can, and Fridays will help them do that. TGI Fridays has not forgotten about how it got its start as a singles hot spot. In order to spice up the night life we will be offering promotions for free appetizer and various drink specials after 9pm. Fridays plan is to boost bar sales and customer volume with there new promotional offerings. â€Å"TGI Fridays is a leader in the industry in innovation with menu items such as Fridays Jack Daniels Grill and Drink like there â€Å"smoothie and flings†(Carlson Res turants Worldwide, 2009). We will continue to improve our menu and come up with exciting new ideas. Fridays will also offer more variety targeting there vegetarian and health conscience customers. Fridays plan is to use 3.3 percent of there profit to market and promoting there new offerings. They also plan on opening up restaurants in more locations covering the entire United States. Fridays plan is to not only be the longest running chain restaurant, but one of the top ten in the world. Company History TGI Fridays is one of the largest restaurant chains in the United States. Fridays is owned and operated by the CarlsonShow MoreRelatedMarket Segmentation1933 Words   |  8 Pagestarget customers. This can be done through market segmentation in order for the company to achieve their target. Market segmentation refers to a marketing concept which divides complete market into smaller segments. One market segment is totally distint from the other segment, therefore each company has to design a business tool or known as marketing mix that precisely matches the expectations of consumers in the targeted segments. All together, there are four basic market segmentation-strategiesRead MoreServices Marketing Tgi Fridays Case Study Report Essay2608 Words   |  11 PagesModule Title: Services Marketing Module Code: MC6061 CASE STUDY: Creating a drama at T.G.I. Friday’s Table of Contents What are the connections between theatre and T.G.I. Friday’s? Is the dramaturgical analogy a good one? Why? 3 What is meant by a critical incident? How can TGI Friday’s identify what constitutes a critical incident and assess whether it has achieved customer satisfaction? 4 Analyse the service interaction process at T.G.I. Friday’s based on the following concepts/models:Read MoreStrategic Human Resource Management on the Example of Tgi Friday’s Restaurants Chain5020 Words   |  21 PagesStrategic Human Resource Management on the Example of TGI Friday’s Restaurants Chain Name: Kateryna Tyshchenko Class: BA Autumn 2011 Module Code: 6SZ012 Lecturer: Jaco von Wielligh Word Count: 3954 Due Date: 04.11.2011 Abstract The aim of this research is to investigate on the practices implemented by strategic human resources management (SHRM) in hospitality industry. The importance of practices and examples of benefits gained from the implementation are described. The evaluation of the externalRead MoreMr C Higgins Essay3055 Words   |  13 Pagesï » ¿Global Marketing Assignment 1 Ellen’s Stardust Diner Contents page Page Number Content 3 Introduction Executive Summary 4 - 7 Analysis 8 Conclusion Recommendations 9 - 11 Appendices, Research References Introduction Ellen’s Stardust Diner is a 1950’s American style diner that operates in New York City, on Broadway. They are a successful restaurant, mostly due to their singing waiting staff and their uniqueRead MoreFive Guys in Malaysia3746 Words   |  15 Pagesother companies spends nearly no money on advertising. Most companies allocate 3 percent of their revenue towards marketing or advertising. Instead Five Guys collects 1.5 percent of revenue from all of its franchises and uses that money to give bonuses to the crews that score the highest on the performance evaluations for that year. They believe that if they spend less money on marketing and advertising and more on keeping their employees happy and into the food that the customer would appreciateRead More Pizza Hut in Brazil Essay example2125 Words   |  9 Pagesthe 1980s, Real per capita income fell 6% over the 1980s. Brazil is known for having one of the highest inflation, but the rate it achieved in the 1980s was in credible, it was 39,043,765%.11 Fernando Henrique Cardoso ended up creating a new economic plan and he was able to slow down inflation and to stabilize the exchange rate. On the other hand Brazil continued to face serious social and economic problems. There is a big gap between classes and there is big problems regarding housing, clean waterRead MoreEmployee Value Proposition Mcdonalds Essay3987 Words   |  16 PagesJamie Oliver’s ‘Jamie’s Italian’ chain. They may also use this to develop internal succession plans and broaden the knowledge of its existing employees, as well as promoting diversity in its work sites. Energising Environment * McDonalds is fast paced and needs an energetic team. In order to enhance this idea internally and externally they could adopt ideas from competitors such as TGI Fridays who encourage team members to post video’s to their external recruitment website showing exactlyRead MoreJd Wetherspoon Essay3080 Words   |  13 Pagessmall pub competitors such as Tap and Spile, Yard of Ale and more(Beer in the evening, 2001 - 2010). Indirect sector analysis is based on competitors that operate in a different category of the same sector. Family restaurant (Pizza Express, TGI Fridays, Cafà © Rouge) is one of the indirect competitors of the company, where they focus on serving a family meal to their consumer. Clubs like luminar, oceana, nightingale they offer the same products and services in a different type of target marketRead MoreCatchment Area4669 Words   |  19 PagesThe essential purposes of catchment area analysis are to help †¢ guide a venue in the selection of particular postal sectors on which to focus special marketing activity †¢ evaluate, subsequently, the impact made by this special marketing activity †¢ guide a touring company in setting attendance targets and deciding the levels of marketing input required for the various venues which they visit The analysis can be of particular value in identifying sectors where actual sales or visitor penetrationRead MoreMarket Entry Modes Strategies14235 Words   |  57 Pagesmarket entry plans, other outsource to specialized companies. The knowledge of the local or target market by those specialized companies can mitigate trade risk. Decisions in the marketing area focus on the value chain. The strategy or entry alternatives must ensure that the necessary value chain activities are performed and integrated. Objective of market entry strategy: †¢ minimizing uncertainties faced by new entrants, †¢ decrease financial uncertainties †¢ enable business plan collaboration

Transatlantic Change in North American Colonies Free Essays

Included in these changes were: lab or source, kinds of labor, organization of labor, race and the types of crops/ agriculture needed. These changes ere more significant because they lead to even more changes, development s, improvements, troubles, etc. Which all lead to society today. We will write a custom essay sample on Transatlantic Change in North American Colonies or any similar topic only for you Order Now Over time, the demand for labor remained the same; things needed to be pro educed, which meant labor was needed in order to provide suppliers/ consumers with whatever they wanted/ needed. The source of that needed labor, however, did change. Indentured SE ravens were the source of labor throughout the colonies, but in 161 9, the first group of people were brought from Africa to the Americas to become slaves. To some, slavery was discovered to be much cheaper and more efficient that indentured servitude: mass amount s of Africans could be brought over to America at once, and they could easily be sold and try added anywhere among the colonies where need be. To others though, there wasn’t much of a need for slaves. People still favored indentured servants, whom they’d been using for q tutee a while already, because they felt more of a personal servitude with them, so they we area bit reluctant to give them up. Indentured servitude would soon be almost overshadowed b slavery though, because 30 years after 1 793, comes the cotton gin which will raise the importance of plantations, thus increasing slave demand. Even still though, the labor source changed from indentured servitude to slavery, as did a change occur from subsistence farm s to plantations. With this change from farms to plantations, came a change from subsistence crops to marketed crops such as tobacco and, the most famous, cotton; all of this can be seen as a result of the major population growth and expansion of the county, as well a importation/ exportation changes (trading slaves for goods, triangular trade). To restate, concluding, continuity was maintained in aspects such as demand d/need for labor, need for crops/ agriculture, importation, etc. It was the changes (labor source, which crops/ type of agriculture is used, what is being imported/ exported) that occurred from transatlantic interactions that hold even more significance because they lead t o changes, improvements, developments, etc. How to cite Transatlantic Change in North American Colonies, Papers

Measles Essay Example For Students

Measles Essay Measles VirusIn the 1800s the measles was a very dangerous disease, and when people who come in contact with it will die, if they have never been exposed to the virus before. The measles is transmitted through the air. The way that the virus is transmitted is that infected droplets are released by coughing, sneezing, and by talking. When the infected droplets that contain the measles are in the air, they are taken into the body through the mouth, nose and eyes of the potential person that could get the virus. People with low respiratory tract, which is the lungs and bronchi, are more likely to get the infection. During the next two to four days after the infection penetrates the body, the measles virus replicates in the respiratory cells and then spreads to the draining lymph nodes, where it reproduces again. Then it moves into the blood stream, carried by the white blood cells. This results in the virus being carried all over the body, which leads to infecting other places inside the body. During this time, the infected person feels fine and the measles infection and incubation stages are very unnoticeable. The next stage of the measles happens after eight to twelve days. The infected person has symptoms of fever, weakness and loss of appetite. Coughing and running of the eyes and nose are also seen. Now the infection is spreading all over the tissues through out the body. They also trigger the bodys immune system, which causes the symptoms. When the measles virus infects the immune system and interacts with the antibodies and T cells, a measles rash begins on the face and very quickly spreads to the body, arms and legs. The fever and cough become more intense after the fifth day. The rash turns into 3-4 mm red maculopapular lesions, which are flat and slightly raised. Pretty much this virus starts on the face, behind the ears, and moves downward all over the body. After awhile the rash begins to disappear, but the immune system is still weak. Making people who were infected with the measles more prone to other infections, making the immune system more susceptible to become infected, which in the early days of the measles caused many deaths. With the growth of medical technology and research, a measles vaccine was produced. It is given to children before the age of four, and the measles infection is on the decline. With this vaccine, the person produces, anti-measles antibodies, which are effective in about 95-97% of the people who get the vaccine. Once a person is infected with measles once, they usually produce lifelong protection from re-infection. This conclusion was brought up by Peter Panum in 1846, a Danish medical officer who was studying the outbreak of measles. One of the biggest outbreaks of measles was during the Civil War. This was before Louis Pasteur, Robert Koch, and Joseph Lister perfected the Germ Theory of Disease.Two-Thirds of the soldiers that died during the war, were killed by uncontrolled infections disease. At least 4,000 died of the measles on the Union side alone. This proves that once measles are in an isolated area, it is hard to control, and fighting off the disease is at a minimum. The actual cause of why humans were infected by the measles is unknown. The main theory is that humans became infected with the disease when they were in the same area of herds of dogs. The disease was first identified a virus in 1911, when respiratory secretions of an infected person with measles, were passed through a filter designed to retard bacteria, but allow the passage of the virus. .u676b5db439ab9dc4fa1c7aec457000c0 , .u676b5db439ab9dc4fa1c7aec457000c0 .postImageUrl , .u676b5db439ab9dc4fa1c7aec457000c0 .centered-text-area { min-height: 80px; position: relative; } .u676b5db439ab9dc4fa1c7aec457000c0 , .u676b5db439ab9dc4fa1c7aec457000c0:hover , .u676b5db439ab9dc4fa1c7aec457000c0:visited , .u676b5db439ab9dc4fa1c7aec457000c0:active { border:0!important; } .u676b5db439ab9dc4fa1c7aec457000c0 .clearfix:after { content: ""; display: table; clear: both; } .u676b5db439ab9dc4fa1c7aec457000c0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u676b5db439ab9dc4fa1c7aec457000c0:active , .u676b5db439ab9dc4fa1c7aec457000c0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u676b5db439ab9dc4fa1c7aec457000c0 .centered-text-area { width: 100%; position: relative ; } .u676b5db439ab9dc4fa1c7aec457000c0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u676b5db439ab9dc4fa1c7aec457000c0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u676b5db439ab9dc4fa1c7aec457000c0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u676b5db439ab9dc4fa1c7aec457000c0:hover .ctaButton { background-color: #34495E!important; } .u676b5db439ab9dc4fa1c7aec457000c0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u676b5db439ab9dc4fa1c7aec457000c0 .u676b5db439ab9dc4fa1c7aec457000c0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u676b5db439ab9dc4fa1c7aec457000c0:after { content: ""; display: block; clear: both; } READ: The Internet a Blessing or a Curse Essay Once the conclusion of once infected with the measles, you have life long protection of never getting it again, the vaccine was developed. As of today measles is not as bad as it was before, each year the number of measles cases goes down. Once a person gets vaccinated for the virus, it is very hard to obtain it, and with the medical technology today, fighting the disease with treatments is available for the person to overcome this virus. Words/ Pages : 721 / 24