The Creative Assignment Example | Topics and Well Written Essays - 250 words - 1

The Creative - Assignment Example This product is portable and would promote the integration of technology and enable access to the hotel services through an electronic device (Nyheim, McFadden & Connolly, 2005). It would allow the customer the customer to manage the hotel services before arrival, upon arrival and within the booked room. The product targets different segments of the market such as the hotel industry and home movers. The company will differentiate prices according to the needs of different target markets. However, the product will face competition from companies that offer tour travels, apps that enable the customers to book a hotel in advance. On the contrary, due to the numerous advantages the device brings, it will overcome the challenges. HosTech will need to engage in extensive advertising and promotion activities. The promotion will be through social media platforms such as Instagram, Twitter, Facebook, blogs and Company website. The messages will market the product and more so, it will act as a platform to encourage customer loyalty by involving them in open discussion forums about the MRD. Furthermore, the message acts as a marketing tool to ensure the customers that the product is high-end and does there is no cuurent technology to beat

Short reflective summary for Managing Diversity in Business Essay

Short reflective summary for Managing Diversity in Business - Essay Example While choosing the course, I wanted to get more knowledge in the areas I stated above. However, as I covered the course I came to know about certain perspectives, theories and information which raised some questions and issues in my mind. My initial observations had already revealed that the course highlighted some practical aspects of the corporate world. I often recall the story of one of my friends, who had found a respectable job in a reputed corporation. She was skilled and sincere; and she belonged from an ethnic minority community. At work, her ethnic and sexual identity gradually emerged as her drawback. Her superior, who was also a member of the board of directors, often harassed her sexually during the duty hours. At first, she complained to the Human Resource (HR) Manager, but her application was not processed. The HR Manager took it as a trivial issue and her superior continued to harass her even before her colleagues. In the department, her colleagues were all males and those who belonged from her community were on work visa. Therefore, nobody protested e ither due to racial contempt or because of fear. Finally, when she warned her superior and the HR Manager that she would seek police intervention and write to the human rights groups, she was sacked on the plea of theft and a false complaint was lodged against her. Consequently she lost her job and could not proceed to court lest she was blacklisted in the industry. The lesson learned from such stories as that of my unfortunate friend is that ethnic minority women have almost no voice in the HR management system. Through the lecture on ethnic minority women and the suggested readings, my thoughts and indirect experiences regarding discrimination against ethnic minority women were reinforced. When it comes to racial segregation and sexual abuse, HR managers