The Creative Assignment Example | Topics and Well Written Essays - 250 words - 1

The Creative - Assignment Example This product is portable and would promote the integration of technology and enable access to the hotel services through an electronic device (Nyheim, McFadden & Connolly, 2005). It would allow the customer the customer to manage the hotel services before arrival, upon arrival and within the booked room. The product targets different segments of the market such as the hotel industry and home movers. The company will differentiate prices according to the needs of different target markets. However, the product will face competition from companies that offer tour travels, apps that enable the customers to book a hotel in advance. On the contrary, due to the numerous advantages the device brings, it will overcome the challenges. HosTech will need to engage in extensive advertising and promotion activities. The promotion will be through social media platforms such as Instagram, Twitter, Facebook, blogs and Company website. The messages will market the product and more so, it will act as a platform to encourage customer loyalty by involving them in open discussion forums about the MRD. Furthermore, the message acts as a marketing tool to ensure the customers that the product is high-end and does there is no cuurent technology to beat